Archive for the ‘Advertising’ Category
Locals
Tinder, Locals and Other Apps Give Online Dating a Makeover.
In 2013, blind dates are getting a serious makeover.
Alex Pavlenko is one of the millions of Americans looking for love at any time of day. She went on a blind date during her lunch hour.Pavlenko met her blind date, Ed Stern, on a brand-new mobile app from dating website OK Cupid called Crazy Blind Date, which matched them based on their personality profiles. Two days after they were connected, they met for a blind lunch date.
Two days is a lifetime for today’s app, which helps happy singles looking for Mr. Right, right now.While online dating sites are seeing fewer visitors – ComScore says 22.9 million visitors ventured to online sites in January 2012 compared to 29.3 million in 2011 – apps like Locals and Singles Around Me are making instant love connections with people nearby who want to meet up immediately.The number of app-happy singles looking for love on their smartphones is booming, according to Nielsen. In November 2012, there were 13.7 million – double the rate from the previous year.
These apps can show you all of the potential dates that are within walking distance of your exact location. Love can be found literally right across the street with these new apps.The fastest growing app is Tinder, which instantly introduces you to your friends’ friends. It’s so popular, it grew 750 percent just last month. The app has made more than 15 million matches with 1.5 billion profile ratings and more than 60 percent of their users logging in every day.Sam Yagan, the CEO of dating website OK Cupid designs apps that deliver romance at warp speed.
“You can be dating all the time, from wherever you are. And that’s really the key,” he said.Yagan’s apps can schedule dates in just 30 seconds. You don’t even have to do the asking because the app does it for you.
These apps are leading many to wonder, can instant connections lead to lasting love?For Pavlenko, her instant date went “pretty well.” But with 100 dates in the palm of her hand, she’s already looking for the next one.
Rival
Brandi Glanville: Adrienne Maloof dating boytoy Sean Stewart makes me vomit.
Brandi Glanville is now going after rival Adrienne Maloof’s love life.
The outspoken “Real Housewife” slammed her costar’s romance with her much younger beau, Sean Stewart.
“I’m sorry, it’s just — yikes, it’s a bad visual for me, the whole thing,” Glanville said of Maloof, 51, dating Rod Stewart’s 32-year-old son.Glanville said that there’s “nothing wrong” with May-December relationships in general but added, “It’s just those two people.”
“It just makes me want to throw up in my mouth a little and swallow it,” she said.
The 19-year age difference between the pair doesn’t bother Maloof. The divorcee confirmed Page Six’s report that she’s dating Stewart and said in January, “Age is just a number.”
Advertising
Qantas still calls Australia, er, Atlas.
Qantas has replaced its long-running I Still Call Australia Home advertising soundtrack with music by Silverchair’s Daniel Johns.
The airline said the new work by Johns, titled Atlas, would air with a television commercial that ”takes the viewer on an aerial tour canvassing scenes of Australians going about their everyday activities and ends with a portrait of the faces”.
Qantas said the commercial would promote the theme ”Australians fly for many different reasons, we fly for one, you’re the reason we fly”.
Johns said in a statement released by the airline he agreed to pen his first commercial work as he was ”really into the idea of creating a piece of music that represented Australia”.
”I wanted it to sound big, something special. It was a conscious effort to create a good piece of music and not just a jingle. I’ve also wanted to work with the Australian Chamber Orchestra for a long time now so it was great to finally be able to do that.”
Qantas unveiled a new advertising campaign at the beginning of the month. It had a strong social media focus and gave Australians the opportunity to have their names emblazoned on the sides of two new planes. The I Still Call Australia Home soundtrack would still be used for special events.
Qantas is locked in a war with Virgin Australia as the two airlines battle for dominance in Australia’s domestic market, with particular focus on business-class passengers. Yesterday Qantas announced it would be providing all passengers on its 767 aircraft with free iPads for in-flight entertainment.
The airline also announced changes to its Frequent Flyer program, allowing members to use their points to secure a last-minute upgrade at the airport.
Qantas also said its domestic flights were the most on-time for the past year up to June 30, according to aviation statistics released by the government’s Bureau of Infrastructure, Transport and Regional Economies.
The bureau stated in its annual report that Qantas had the highest level of on-time departures and arrivals for 2011 at 83 per cent and 81.9 per cent respectively. Virgin was ranked second for on-time departures at 81 per cent and on-time arrivals at 79.4 per cent.